Why Brand City Marmaris?
We aim to position Marmaris not only through summer season and sea tourism, but as a city that lives all four seasons through quality of life, nature, culture, gastronomy, sports, sustainability and local life. This goal is the starting point of our branding process.
Around the principles of one brand, one voice and shared experience, we aim to bring the public sector, private sector, civil society and citizens together under the same vision.
Research and Participation
Work carried out throughout the process:
- Academic research and analyses
- Brand workshops and stakeholder meetings
- Meetings with the tourism sector
- Workshops with municipal employees and mukhtars
- Activities with children and young people
- Defining the brand DNA and brand values
Marmaris' Brand DNA
Brand Strategy
Marmaris, connected with nature and local life.
A pioneering coastal city that protects its natural and cultural values and can be discovered in all four seasons.
A different Marmaris for everyone.
Nature, serenity, trust, belonging, quality.
Warm yet measured, inviting yet never exaggerated, respectful of nature and local life.
A city offering quality experiences all 12 months.
Full text: Brand Strategy Summary
Visual Identity
Marmaris' new brand identity consists of the logo, colour system, typography and visual world.
Ana Logo
Primary use
Yatay Logo
Dijital uygulamalar
Monokrom Logo
Monochrome uses
The other layers of the brand identity and all source files are together in the Resource Center: